A-E-I-O-U is all about getting inspired by nature. It represents fashion which is long lasting, consumes less and gives back to the nature. We use G.O.T.S Certified Organic fabrics to make our collection. The reason we choose natural dyeing and low impact G.O.T.S Certified dyes to go with organic clothing is because selling organic clothing is just not enough to promote chemical less clothing. We believe that the starting cycle till the end must promote what Eco-friendly/sustainable fashion really stands for. Through A-E-I-O-U we constantly try to evolve by following best practices from conception to the end. This way we end up making clothes that make our consumers happy as well as the people who work hard to make them extra special for you. We hope you enjoy this journey with us where we create Eco-friendly stories inspired by the past and future at the same time.
The goal is to create a system which can be supported indefinitely in terms of human impact on the environment and social responsibility. Organic clothing can be seen as an alternative trend against fast fashion. Let’s play dress up the old fashioned way.
The fashion industry, as opposed to many other economic industries, is often not taken seriously and considered superficial. Let us convey the true power of fashion. The clothing we wear speaks a lot about us as an individual and how we transform ourselves to project our ideas into the world. It is time to develop a new generation of textiles which demand less, gives back to the environment and reduces the damage fashion industry does.
“Everything you can imagine is real”